No Trust, No Growth
The days that companies
could grow by marketing
good products and services, without taking into account the consequences of their
operations to society are long gone
Customers, Investors,
Employees & Talent want to buy from, invest in, and work for companies that solve issues for society, rather than creating problems through
their operations
Do not manage issues, solve them!
Trust is the new currency for
business growth and it is
earned by solving societal
issues related your operations
PR and issue management are dead. The new style of
corporate communication is
being responsive to societal
expectations and demonstrating how you use your expertise and resources to solve societal issues in your supply chain
How We Do It
Assessment
Drafting
This strategy can include:
Execution
Based on the strategy, theLOOP Communications can further support in its execution, such as:
Solving Issues = Your Licence to Operate
Access to Market
EU will require assessment, remediation,
prevention and reporting on human rights and environmental issues in the supply chain
Access to Finance
Financial markets require solid ESG reporting (i.e. MSCI, Sustainalytics)
Access to Customers
Driven by legislation and societal pressure, customers are looking for suppliers who are problem solving and sustainable
Access to Talent
Employees and talent want to work for companies committed to values and ethics
© 2023 theLOOP Communications